Matt Erickson, Partner

Matt Erickson served as 76 Words’ co-lead in directing the media that defeated Minnesota’s voter ID and anti-gay-marriage ballot initiatives, and helped take back Minnesota’s State House for the DFL. And he has been integrally involved in Planned Parenthood’s political work for more than a dozen years, helping direct their Presidential independent expenditures from 2000 (which was the year’s largest) to 2012 (which was the year’s most successful).

He is a writer, strategist, and all-around message guru. In this capacity, he has helped elect candidates including U.S. Senators Ben Cardin, Debbie Stabenow, and Jon Tester; provided major strategic and message advice for organizations including The Nature Conservancy, the National Education Association, and Southwest Michigan First; and helped pass major ballot initiatives including Florida’s historic 71% vote in favor of prohibiting smoking in restaurants.

If a client campaign representative speaks, writes, mails, e-mails, or (back in the day) faxes a sentence to an audience, chances are that Matt has improved on it in the process.

He has scripted many of the advertisements recognized by the American Association of Political Consultants, including 2006’s best individual ad (“Creating a Buzz”) and best overall campaign for Tester, and 2002’s best independent expenditure ad (“Hard to Swallow”) for the League of Conservation Voters.

Matt has a B.A. in Religion from the College of William and Mary, where he was Phi Beta Kappa.